Man shopping

This from Choice magazine:

Christmas really puts my shopping discipline to the test. It helps to have some ironclad rules. 

1. Have a general idea of what your loved ones want before you go to the mall; 
2. Write the ideas down; 
3. Only make a beeline for the lower price range if it's for kids under five and they won’t know the difference; 
4. Buy something high-quality and expensive for your significant other to show you’ve been paying attention; 
5. In all cases, don’t linger over a decision for more than fifteen seconds.

Hope this helps!